How Did Normal People Wear Their Makeup In The 70s

F or years, the beauty blogging scene has been dominated by 20-something women in their bedrooms sharing their favourite products and techniques. Now, a new crop of beauty bloggers in their 60s and 70s are getting behind their laptop cameras to share the beauty hacks that piece of work for them. Fighting the stereotypes of being seen as "old ladies", they're demanding the attention that the dazzler manufacture has denied them.

Tricia Cusden, 70, London

I decided to take on the beauty industry as a political act. Information technology might sound grandiose merely I've always loved make-up and in my 60s I felt aroused with the manufacture and wanted to disrupt it. Casual ageism is rife. I was gobsmacked when Dior appear that Cara Delevingne was going to exist the face of their new anti-ageing products. She'due south 25. The outrage should have been loud simply hardly anyone batted an eyelid. The industry language of "anti-ageing" is profoundly insulting. Adding that phrase to any production tells me, as a woman who is 70, that I must practise everything in my power to stop this natural process.

I've written a beauty weblog every week since 2013 and I must have made 50 videos. For me, beauty vlogging [video-blogging] is an extension of what I used to exercise in my career as a management trainer, standing in forepart of groups of people talking to them. My viewers feel similar I'1000 a friend, and go out lots of feedback. I dear the ease and immediacy that you get with social media.

I started getting involved in beauty in my 60s when I noticed a lot of changes happening to my face up. Take my eyes. Because bones shrink as you age, my center sockets got deeper; the skin on my eyelids became crêpe-y; and my eyebrows became less prominent. I kept trying unlike products to conform to the changes and spent money on proficient stuff because I thought it would be better, but so much turned out to be a waste matter. At no point was anyone from the beauty industry telling me what would piece of work meliorate on my older pare. They don't want to show their products on a face that'southward less than perfect.

I realised that other women must exist facing the same problems, so I decided to find a cosmetics manufacturer to produce a range for me. My idea was to put it all under one umbrella and say, "If you're over 55, post-menopausal, this will piece of work better on your older confront." With my two daughters, we launched Look Fabulous Forever at the cease of 2013.

My well-nigh popular video is well-nigh eye and lip make-up for older women, and information technology has had more than 2m views. The products and techniques younger bloggers use just don't piece of work the same for older women. The beauty industry, like the way industry, designs for the perfect form – young skin. With older pare, you lot've got a loss of melanin that makes features fade, skin becomes dryer and make-upward bleeds and doesn't last every bit long. At that place'southward a fashion at the moment for a feline flick with a dark, heavy line. If you tried a strong, straight line using a gel eyeliner on my eyelids, it would look ragged and messy.

But every bit older women, we don't take to follow what the young ones are doing. In my videos and with my products I suggest not trying to get a perfect black line. Instead, apply a dark powder eyeshadow and push button information technology into the base of the eyelashes with a tiny wedge castor, making information technology slightly smudgy. Information technology looks lovely and is a existent solution to the trouble.

Wearing make-up, for me, is about feeling able to face up the day, not most looking younger. I similar to wear nice clothes, do my pilus, put my face up on and feel the very best version of me that I can create. I love the transformation that brand-upwards creates and I'thousand not ashamed to say it.

Living the Life More Fabulous, by Tricia Cusden, is published by Orion Bound ; lookfabulousforever.com

Makrye Park, 72, Yong-In, South Korea

Make-upward is then much better quality and more than fun than information technology used to be. When I was young, nosotros didn't have highlighters, bronzers and contouring. At that place was simply lipstick and powder. I love to mix my brand-upwards and browse the beauty shops that immature people get to. I hate feeling forced to be old-lady like.

A year ago, my granddaughter started to worry nigh me getting dementia because about of my older friends had started to. She wanted to keep me busy. So she quit her chore and took me to Australia and we started making videos and posting them on YouTube as korea_grandma.

The most popular videos take been my make-up tutorials. The first one was me getting prepare for a visit to the dentist. I used a cheap lipstick that cost 1,000 won (about 70p) and a very former technique to ringlet my eyelashes where y'all heat a toothpick with a lighter and press it against the hairs. Information technology's very different to what young women do these days. The video has had more than 2m views and information technology made me well known online in Korea.

In Korea, old women perm their hair, wear onetime people's clothes and limit brand-up to the basics. But it's other old people that demand we stay that way, not young people.

Considering of YouTube, my life has turned effectually completely. I've seen so much of the world, been kayaking, eaten the most expensive nutrient in Korea. Unfortunately my friends don't even know how to get on YouTube so they don't watch my videos. I similar to sentinel younger people's YouTube channels and get inspired. Sometimes I miss my younger days. I've continued making the videos considering they make me happy. It'south just me being myself and having fun. People accept stereotypes of how "sometime people" should do their make-up, just my make-up is far from that. And what I'm doing is giving other women courage to do what they want.
youtube.com/korea_grandma

Melissa Gilbert, 63, Tennessee

Back in 2013, I was watching some younger people's vlogs on YouTube and when they talked about beauty I thought, "Well, gosh, I've been wearing make-up for 50 years, I've got a lot of experience, besides. I wonder if I could do that." I sabbatum down in my son'south quondam sleeping room and filmed myself. Then I researched how to upload a video. Two people watched it. But I didn't care – I merely kept going. I've now got 70,000 subscribers to Melissa55.

I didn't necessarily feel I had annihilation to offering anyone else. I'm an average person. Like then many other women in America, I got married, raised children, haven't had a large career – but I did desire to evidence that you tin can still feel good about yourself when y'all're elderly. My generation's non ageing like our mothers did – we vesture jeans with holes in them and keep our hair long or go grey if we want.

Over the terminal few years, more than people accept been searching online for videos of women over l doing make-up, and that's actually helped me and other older beauty vloggers to grow. My acme make-up tip is to visit a beauty store and have a gratuitous makeover to find the correct foundation for your pare blazon – it'south the base of operations for everything else. I employ a Laura Mercier oil-free one that gives me a glow. I've stopped applying powder altogether. For cleaning my face, I find regular terry washcloths too harsh, so I knit my own for the perfect texture. Skincare's always been of import to me and since my 30s I've used Retin A from my dermatologist.

I'm friends with other older vloggers and nosotros all buy the newest applied science. We've learned how to edit nicely, add music, gear up lighting. It takes time to exercise information technology well. We exercise go comments like, "Y'all old hag, why don't you get off YouTube?" But we continue to fight to exist heard.

It's difficult being an older woman in club in full general. Much of our lives we did our duty and mattered to our children and it can be a challenge to feel relevant. Advertisers don't recognise us. When we look at the TV or at models, we don't recognise those girls. Information technology bothered me when Estée Lauder used Kendall Jenner to advertise wrinkle cream when she doesn't have a wrinkle on her.

Most of my audience is women my age. I've become shut friends with many of them and that kinship is function of the reason I brand the videos. There'south a group of united states of america that met online and talk every day. We lift and support each other, whether it's problems with kids or health or husbands, or just feelings about getting older. It ways everything to me.

My children don't really like me doing beauty vlogging but they've learned to accept it. If you have the right mental attitude about it, this is a time in your life where y'all feel a lot of liberty to attempt new things.
youtube.com/volmel55

Nichole Grice, 55, North Carolina

I started my YouTube channel because I couldn't find many people reviewing wigs for hair loss. Lots of younger women were reviewing wigs for fashion, but I didn't come across anyone else going through all the heartache and pain of losing their hair and turning to wigs equally a necessity. When I started, my two children were like, "Mum, are you really going to be on YouTube with your bald caput and no make-up?" I thought, "Yes, because you don't see it and we need to exist represented." It shouldn't be annihilation to be ashamed of. It happens. People lose their hair, peculiarly women of colour.

My hair loss began in my tardily 30s. So when my son went through chemotherapy aged 15 for cancer, I cut my pilus off too, and then that he could experience more comfy. With the stress of his chemo, plus merely ageing, and years of wearing weave and braids, my pilus didn't really grow back. Only I decided I wanted to be an case to others that you can get through it. I received and then many emails from women, men, fifty-fifty young children, who thanked me for beingness out there. Fifty-fifty though my channel wasn't drawing the masses, I was helping others.

My subscribers started asking if I could do make-up for bald women and older women. For case when yous habiliment a wig, you can't put make-up on parts of your forehead considering information technology stops the wig sticking. You as well have to think virtually how bright y'all desire your make-upwards to be, depending on the wig'due south colour and style.

My channel at present focuses on beauty for older women and is called Ageless Beauty. I use the term pro-ageing rather than anti-ageing, because I'm not trying non to age. For me it's about skin and hydration. I've been using Ambi Skincare every solar day for over 30 years and that's kept the elasticity in my skin. When I went through the menopause I shared tips like putting pulverization on earlier foundation to help prevent make-up melting when you're having hot flashes. Although sometimes zip can cease it.

It takes a lot of courage to remove your pilus and make-upward and put yourself on YouTube to be judged and criticised. At that place are days when I don't desire to turn the camera on, but by the time I've finished the video I'm pumped up. Brand-upward and hair can alter how you feel and get you out of a funk, and I dear showing that.

Margaret Manning, 69, Zug, Switzerland

For four years, I pretended I was 59. I just didn't want to embrace that lx-year-old milestone. I'd worked at Microsoft for a long time and it'southward a young culture. While I felt vibrant, I was afraid that other people would view me differently.

Then when I was 64, I was on vacation and had a nasty fall. I was in bed for five days and it gave me time to recollect. I realised I'd fallen considering I wasn't continued to my trunk and to the real me. Information technology was time to accept that I had to look later on myself, physically and emotionally, to let the old me go. I knew there had to exist other women belongings back from making that spring into 60. From that bed, I launched Sixty and Me via Facebook.

It took off immediately. I work with my son and his wife and we produce content for women over 60. From listening to the community, we saw older women feeling invisible in society. People see them differently and when they look in the mirror, they encounter themselves differently. The beauty articles I write and videos I brand address this.

I like to empower women and pull them into our shared experience. I'll look into the photographic camera and say, "I wouldn't worry as well much about us having wrinkles nether our eyes, because that's merely what happens when we plow 60, right?" My beauty videos are virtually elementary things. For instance, I don't use concealer to erase the lines effectually my eyes whatever more – what'due south the bespeak? It can't do it. Merely I exercise use it to mask shadows when I oasis't had enough slumber. If yous apply it quite depression, almost to a higher place your cheekbone, it reflects back up to your center and hides the darkness.

A lot of women in their 60s are dealing with a reinvention that spans relationships, family and piece of work. In my late 50s I went through a divorce and in the 2008 financial crash I lost my house and savings. Many older women are also very artistic. My approach to make-upwards is: "Just endeavor information technology." You run into the years ticking and you know in that location'south less ahead than in that location is backside, and this is a time to really express your true nature. When people say they want to historic period gracefully, I recall, "How well-nigh magnificently? Or creatively?" Pinkish hair. That'southward what I'm trying adjacent.

Now when people inquire me how old I am and I say nearly 70, they end and say, "Oh wow, you lot don't look information technology." Remembering Gloria Steinem's quote, I reply, "This is what lxx looks similar."
sixtyandme.com

Source: https://www.theguardian.com/fashion/2018/aug/05/this-is-what-70-looks-like-the-new-generation-of-beauty-influencers

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